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A GlaxoSmithKline decision to stop paying doctors for prescribing its medicines has highlighted the overly cozy relationship between the pharmaceutical industry and some Canadian doctors and led to calls for more transparency.
The president of the Canadian Medical Association says the British drug company’s policy, announced earlier this week, was a welcome development that would focus attention on the issue.
GlaxoSmithKline has been implicated in a bribery scandal involving its sales representatives in China and paid a $3-billion US fine in the U.S. for marketing drugs for unapproved uses and withholding safety data on other drugs.
The company has changed its business model and will stop paying its sales people based on how often doctors prescribe its medications. It will also cease the practice of paying doctors to give talks about products or diseases, and stop paying for doctors to attend conferences.
In the U.S., under the Obamacare plan, new “sunshine laws” have been enacted that will result in publication of how much money individual doctors receive from pharmaceutical companies.
Francescutti said the CMA has proposed similar sunshine rules for Canadian doctors, but has not had any action from legislators.
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